The bound and polished bats are then brought through into the finishing room to be very carefully labelled with our UK made screen printed labels. As with most of the components in the bats, the labels are again a specialist product manufactured for us in England but which we design ourselves right up to print. The labels truly express us as a brand and our in house design enables us to develop ideas and artwork throughout the season. |
The labels are sub surface printed to avoid damage to the designs from impact of the ball. The adhesive is always Scotch 3M which is strong enough to affix the labels to dramatic bat profiles. Labelling is time consuming and must be precise to emphasise the profile and finish of each bat. |
